The Alliance Powering the Pool Industry

Uniting leaders across building, service, technology, and distribution.

We bring together category-leading operators to strengthen the residential pool industry through shared expertise and coordinated leadership.

We bring together

category-leading operators

to strengthen the residential pool industry through

shared expertise and coordinated leadership.

Industry Focus

A Dedicated Holding Company for the Pool Industry

Aqua Alliance operates exclusively within the residential and commercial pool sector, bringing together established companies under a coordinated structure designed for long-term strength and industry alignment.

Our Structure

Interconnected Operating Areas

01

Buying Group

A national network aligning independent pool professionals through shared purchasing strength and coordinated standards.

National Network

Coordinated Purchasing

Industry Standards

01

Buying Group

A national network aligning independent pool professionals through shared purchasing strength and coordinated standards.

National Network

Coordinated Purchasing

Industry Standards

02

Technology

Practical systems and tools that support operational visibility and consistency across the Alliance.

Practical Systems

Operational Visibility

Shared Tools

02

Technology

Practical systems and tools that support operational visibility and consistency across the Alliance.

Practical Systems

Operational Visibility

Shared Tools

03

Construction & Service

Operating capabilities focused on pool construction and ongoing service in select markets.

Build Operations

Ongoing Service

Regional Markets

03

Construction & Service

Operating capabilities focused on pool construction and ongoing service in select markets.

Build Operations

Ongoing Service

Regional Markets

04

Franchising

A structured franchise model supporting local ownership with shared processes and operational guidance.

Franchise Network

Shared Standards

Local Leadership

04

Franchising

A structured franchise model supporting local ownership with shared processes and operational guidance.

Franchise Network

Shared Standards

Local Leadership

Alliance Companies

Alliance Companies

Operating Approach

How the Alliance Operates

01

Alignment

We partner with established operators who lead in their markets. Each company keeps its identity while benefiting from being part of a broader network.

What This Means

Established Operators

Local Identity

Shared Direction

Selective Growth

02

Coordination

03

Infrastructure

04

Long-Term Growth

01

Alignment

We partner with established operators who lead in their markets. Each company keeps its identity while benefiting from being part of a broader network.

What This Means

Established Operators

Local Identity

Shared Direction

Selective Growth

02

Coordination

03

Infrastructure

04

Long-Term Growth

Scale and Structure

National Coordination. Local Execution.

The Alliance brings together companies operating in markets across the country while preserving strong local leadership. National structure supports consistency and shared standards. Local teams remain focused on their communities.

Scale and Structure

National Coordination. Local Execution.

The Alliance brings together companies operating in markets across the country while preserving strong local leadership. National structure supports consistency and shared standards. Local teams remain focused on their communities.

Leadership

Experienced Operators Focused on the Pool Industry

Don Gwiz

Chairman

Don Gwiz

Chairman

Carlos Del Amo

Chief Executive Officer

Carlos Del Amo

Chief Executive Officer

Eric Jacobsson

Chief Financial Officer